The Spring 2018 edition of the Badger Sport catalog marked a major change in the Badger Sport brand. Since the Fall 2018 release, we took on a new tagline, are readying a new website, and have begun to move the marketing of the company into 2017.
This catalog is the first step in that; a soft launch of sorts. With the new brand in mind, we wanted to reintroduce our customer base to Badger Sport, and we wanted our logo and our new slogan "QUALITY FOR ALL. GUARANTEED." in the forefront.
The catalog contains many stylistic changes from the edition before it, but it is only the beginning of that Badger Sport has in store.
Greetale Thank You Cards
Greetale is an online greeting card company. In collaboration with Paradigm Innovation, I was invited to create three customizable greeting cards for businesses to send to their clients. Three different themes were chosen: Bold, Formal, and Script. These cards were developed to create a large number of customizable features to fit any business need. Below are the three concepts and examples of each.
Custom version of the Bold concept using Greetale branding.
Custom version of the Script concept using Paradigm branding.
Custom version of the Formal concept using my own branding.
Badger Sport - Team Insight Ads
Two advertisements designed for Team Insight magazine promoting Badger Sport's line of sports apparel.
Ad promoting our new Football jerseys.
Ad promoting our new Baseball placket.
Charlotte Pride 2016
The 2016 Pride Guide and T-Shirt distributed for Charlotte Pride.
Front cover shot of the Pride Guide.
Interior mockup showcasing the stage schedule and headliner for Charlotte Pride 2016.
2016 Charlotte Pride T-Shirt
Charlotte Pride 2015
For Charlotte Pride, I was responsible for designing marketing and promotional materials. My biggest project was the 2015 Charlotte Pride Guide which promotes the event, informs attendees of the events, and promote our sponsors. The Pride Guide will begin distribution a few weeks prior to the event and will also be distributed online.
Charlotte skyline design that was prominently featured in the Pride Guide and T-Shirt for 2015.
Front cover of the 2015 Pride Guide.
Interior shots of the Pride Guide.
Limited edition 2015 Pride Guide T-Shirt.
The Circle Walkers
Cover concept for The Circle Walkers by Cody Hathaway.